RACERS.INC — Collect the Thrill

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Allowlist — May 13, 8:00 PM CET

Public — May 14, 8:00 PM CET

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Welcome to the
RACERS Inc.

69 unique Racer digital toys. Each one is an artwork, a toy, a collectible, a memory on a thread going all the way back to your childhood.

Zoom out, and there's a whole universe of collecting pathways waiting to be explored.

Racers traits

Type Colour Cast Wheels Prints Personality Speed Acceleration Handling Season

Chase a colour family.
Build the fastest lineup.
Collect every Racer with flame prints.
It's all up to you.

Browse Achievements→

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About

Collection

1/1/69

Allowlist

0.02469 Ξ

Public

0.02869 Ξ

Allowlist

May 13

8:00 PM CET

Holders + communities

Public

May 14

8:00 PM CET

Open to everyone

More Than an Artwork

Every Racer you own is more than just an artwork. It's a part of a much bigger story. A memory, hanging on a thread going all the way back to your childhood.

It's a toy. A collectible. A Memory.

10 Traits. Infinite Paths.

Zoom out, and there's a whole universe of collecting pathways waiting to be explored. Every Racer carries 10 traits.

Type Colour Cast Wheels Prints Personality

Speed Acceleration Handling Season

Mix and match them however you like. Chase a colour family. Build the fastest lineup. Collect every Racer with flame prints. Complete a visual set that just looks right together.🔥

Or follow the paths that have been laid out for you. It's completely up to you.

Browse Achievements→

Seasons

Seasons are the main way the RACERS Inc. universe will expand. Each season will drop at different supply, rate, themes and prices, and give you more space to hunt your favourite Racers.

New Racers. New traits. New complexity of collecting paths.
Just to get you the best set.

This Racers universe is born now, with the Originals season. The one that started it all.

Creative Process

Each of these 69 artworks is the result of a thorough creative process. Brainstorming, hand-sketching, running those sketches through AI, tweaking and workshopping until each one clicks. Each Racer has to feel as distinctive and full of character as the ones we used to pick off the shelves.

Physical Toys

Toy cars are one of the ultimate symbols of childhood. We all played with them, identified with them, dreamed about owning the real ones after we grew up.

It only made sense to take inspiration in the real world.

I got some old used toy cars, some from my own childhood, others bought second-hand, and dived deep.

Read the full story on X ↗

Sketching and ideation

The physical cars were only a starting point. I wanted to make my own variations, let my imagination loose, and let the process guide the way. I became a toy creator, a car designer, a tinkerer letting his imagination run wild. From the big box of diecasts, I picked the ones I liked the most, reimagined them, modified and combined them together.

The goal?
To find a car with the most character. A car that a kid would absolutely love.

AI Redefinition

After that, I took all the hand sketches and started running them through different AI models, prompting and reprompting until I got results good enough to use as high fidelity designs for the final Racer generation.

Manufacturing

For each Racer I had to figure out its final form, colours and materials, wear and tear, visual consistency across the collection, prints, decals, background.
And don't forget about the packaging. That took almost as long as the Racers themselves.

RACERS Inc. is my attempt to reawaken something that most of us carry inside. Something that we once held very dear. It's that toy car that ties us all together, and connects us in play.

I am proud and excited to share RACERS Inc. with the world. With you.

Welcome
to the grid. 🏁

Claim Your Racer →

Help sharing the RACERS vision on X ↗

The Artist

Bastien

Bastien is a digital artist and collector based in Europe. RACERS Inc. is his debut NFT collection.